Assignment 7: Ogilvy Ad layouts Due Oct 8
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30
Sep
2010
Assignment 7: Ogilvy Ad layouts Due Oct 8
Design a print ad using the classic Ogilvy layout. Not accepting submissions yet.
1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature.
2. Use a Full Bleed on your image. (Ink goes all the way to the edges, no margins on top and sides).
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally wou
Design a print ad using the classic Ogilvy layout. Not accepting submissions yet.
1. Think about the psychology of how we look at print ads. Include the hierarchy of visual, caption, headline, copy, and signature.
2. Use a Full Bleed on your image. (Ink goes all the way to the edges, no margins on top and sides).
3. Use tracking to avoid widows and orphans. If you are using wide tracking, remember we generally wou
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